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Survey question asking how memorable is this ad, with analytics showing it had 800 responses from a demographic of female, USA, $75k+ income, ages 18-65, along with a chart showing key drivers to purchase intent

Trusted by over 260K brands worldwide. Here’s why:

92% say it’s easy to use

Start from 175+ marketing survey templates or let AI do the work for you.

Built-in research methods

From MaxDiff to Key Drivers, it’s like having an on-call marketing analyst.

Connected to 200+ apps

We integrate with popular marketing tools across CRMs, email, and analytics.

SurveyMonkey features marketers love

Survey creation screen, showing ability to customize a survey with different colors, fonts, logos, and text

Create beautiful branded surveys and forms

Customize the entire respondent experience to reflect your brand, from the invitation and visual themes to the “thank you” page and custom redirects.

FEATURES

→ Custom email invitations

→ Survey branding & customization

→ 175+ marketing survey templates

Two photos of a women wearing headphones, with a chat bubble saying females age 30-44 preferred the first image, and a bubble in the corner saying building your survey with AI

Confidently design and analyze surveys with built-in AI

SurveyMonkey blends the latest AI with our expertise in survey science to help you draft surveys in under a minute, catch errors, and uncover trends.

FEATURES

→ AI-powered survey design

→ Sentiment Analysis

→ AI-powered insights

Different headshots of women, with a box saying USA, female, $75k+ income, ages 18-65 with 40% being 18-35 and 60% being 36-65

Reach your target audience in under an hour

Conduct fast market research with our easy-to-use, integrated global panel. Just select your targeting criteria, and we find the people you need.

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FEATURES

→ 335M+ people in 130+ countries

→ Custom screening and balancing

→ Response quality you can trust

Two different ads labelled A and B, with percentages showing which ad had more overall appeal, memorable, and unique

Find meaning in your data with powerful analytics

We’ve made data analysis intuitive, so you can quickly spot generational patterns, track trends over time, pick winning ideas, and more.

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FEATURES

→ Research solutions with built-in analytics

→ Multi-survey and longitudinal analysis

→ Crosstab reports and data exports

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Marketing app integrations to trigger surveys and forms, enrich your data, and follow up faster

See all 200+ integrations

How marketers use SurveyMonkey

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Inform strategy with market and customer research

Stay ahead of market and competitive trends with up-to-the-minute, AI-powered insights

Target audience research

Get insights from your target market in as little as an hour with our global panel.

Competitive research

Track category preferences and benchmark your brand perception against competitors.

Idea screening

Test early-stage products, messages, or ad creative with your target audience.

See all market research solutions

Virtual Reality usage survey asking how often do you use a virtual reality headset

Attract more buyers with messaging backed by market and customer insights

Buyer persona research

Tap into our global panel to create buyer profiles based on habits and preferences.

Message testing

See which messages or claims resonate most with your buyers by testing them head-to-head.

Value prop prioritization

Uncover which features or messages are most important to your audience using MaxDiff Analysis.

See all product development templates

Survey question asking which of the following is most important when purchasing a mobile phone plan, and a chart showing maxdiff utility score between the answers

Build your advocacy program at scale and turn happy customers into brand champions

Voice of the customer research

Keep a continuous pulse on customer pain points and overall sentiment to improve the customer experience.

Customer testimonial forms

Collect customer quotes (and permission!) that validate your product differentiation.

Net Promoter Score (NPS®)

Uncover who your brand promoters are, and what makes them likely to recommend your product.

See all customer feedback templates

Chart showing results from a survey question asking how likely are you to recommend this product, and an NPS score of 38

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Deliver amazing experiences fueled by feedback

Take your events from “meh” to memorable with guest input before, during, and after

Event planning

Tailor your events to what your target attendees want to learn and experience.

Event registration

Easily collect RSVPs, payments, and guest information for smooth event prep.

Event feedback

Learn what worked (and what didn’t) to make sure your next event is a must-attend.

See all event survey templates

People in a room scanning a QR code from a projector on their phones, with a survey question asking how likely would you recommend the event to a friend or colleague

Build an iconic brand that connects with your audience and drives business growth

Brand health tracking

Measure top brand KPIs over time, like awareness, perception, consideration, choice, and loyalty.

Ad testing

See which ad copy and creative will perform best in-market by getting audience feedback pre-launch.

Thought leadership research

Boost content marketing effectiveness by creating authoritative content featuring original research.

See all brand research templates

Create engaging digital and eCommerce experiences that maximize conversion

Website feedback

Get feedback on your browsing and purchase experience with embedded or triggered pop-up web surveys.

Ad testing

See which ads will perform best with your target audience by getting feedback pre-launch.

Contact forms

Capture leads and inquiries with customizable, embedded contact forms.

See all online form templates

Survey question asking how easy was it to find what you were looking for on our website

ClickUp scores a winning big game commercial with ad testing

“With SurveyMonkey, we were able to test our ad with more than 5,000 people in less than a week! We selected the version of our ad that was most funny and memorable based on a statistically significant result from our testing.”

Brian Sherry | Head of Creative Operations, ClickUp

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Kajabi builds data-backed strategies with an agile research program

“SurveyMonkey allows us to dig deeper into the emotional states of our audience and understand decision-making along the buyer journey. The research has been immensely helpful in guiding our team to making decisions faster.”

Caitlin Roberts | Senior Product Marketing Manager, Kajabi

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Choose from our most popular plans for marketers

Try it now and get 25 responses for free, or choose from our top plans.

*$0.15 per additional response. SurveyMonkey Audience panel responses sold separately, starting at $1 per response.

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Need a comprehensive solution for your marketing org?

SurveyMonkey Enterprise is our most feature-rich and secure plan, built for marketing teams and departments. With Enterprise, you can:

Collect unlimited responses
Create custom CSS survey themes
Survey via SMS or in offline mode (great for unreliable Wi-Fi at big events)
Access Enterprise-only custom APIs and integrations including Salesforce, Tableau, and Microsoft PowerBI
Get expert help with survey design and analysis from our professional services team

Explore all Enterprise features

Talk to our sales team

Get in touch to learn more about our Enterprise solution and schedule a personalized demo.

Resources to get you started with your next marketing survey

Start from 175+ marketing templates

Build marketing surveys and forms in minutes with expert-written templates you can easily customize.

Explore templates

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How SurveyMonkey uses surveys for marketing

Get the inside scoop on how our marketing leaders create messaging, content, brand creative and more.

Watch the video

Tablet showing a report on 8 marketing trends in 2025 from SurveyMonkey

Report: 8 marketing trends in 2025

Read our exclusive research on how marketers can navigate the latest trends in AI and social media.

Read the report

Ready to drive brand growth and improve ROI?

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NPS, Net Promoter & Net Promoter Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.